The Silver Institute’s Silver Promotion Service (SPS) has released the primary findings from its recently completed retail survey of 2010 sales results. The survey was fielded in early February by Nielsen/National Jeweler. It reflects the responses of 340 retail jewelers representing approximately 4,000 stores. The study was the second such one commissioned by the SPS providing year-over-year comparisons, toold www.international-silver.com
According to the SPS, primary findings include the
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