Hollywood is making a major bet this coming holiday season that consumers will buy movies, instead of renting, and view them on the go.
Facing the steady decline of physical disc sales, studios from Warner Bros to Sony will launch their UltraViolet cloud-based movie storage – or “digital locker” – service.
The studios are making a push to jump-start movie sales by attracting consumers to the cloud. The new digital lockers keep purchased copies of films on remote servers for viewing
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